Synthetic Turf Council Unveils New Brand Identity
Monday, June 24, 2013
Posted by: Terrie Ward, STC Marketing & Education Director
ATLANTA, GA – The Synthetic Turf Council (STC), the national trade association for the synthetic turf industry, is pleased to announce the launch of its new brand identity, including a new website and new logos.
With more user-friendly capabilities and tools to make it easier to navigate through the site within each of the special sections, the website has been completely redesigned.
"We are thrilled to be launching this new look and face-lift to the STC brand and image,” said Rick Doyle, President, Synthetic Turf Council. "Our goal is to provide a user-friendly experience to our members, supporters and the consumer.”
To help the organization commemorate 10 years of accomplishments and service to the synthetic turf industry, a series of new logos were developed by a professional design firm in Atlanta, Artemis Creative. STC’s Board of Directors and a group of STC member brand professionals provided critical input throughout the process, and selected the new logo from many different concepts.
"The STC is a respected and trusted source for the synthetic turf industry across the country,” explains John Baize, Chairman of the Board, of the Synthetic Turf Council and Director of ACT Global Sports. "We are confident the new logo will become an iconic and recognizable mark with our many audiences, and be a strong visual during our second decade of industry leadership and advocacy.”
Since the inception of the Synthetic Turf Council in 2003, the logo has not been changed. During that period, the STC has grown and expanded from having less than 50 member companies to now more than 200 member companies.
In October, the STC will celebrate its 10th Anniversary along with the annual Fall Membership Meeting in Orlando, Florida from October 7th to the 9th at the Renaissance Orlando at SeaWorld. For more information on the STC and/or to make reservations for the meeting click here STC's 10th Anniversary Celebration and Annual Membership Meeting.
About the Synthetic Turf Council
Based in Atlanta, the Synthetic Turf Council was founded in 2003 to promote the industry and to assist buyers and end users with the selection, use and maintenance of synthetic turf systems in sports field, golf, municipal parks, airports, landscape and residential applications. The organization is also a resource for current, credible, and independent research on the safety/environmental impact of synthetic turf. Membership includes builders, landscape architects, testing labs, maintenance providers, manufacturers, suppliers, installation contractors, infill materials suppliers and other specialty service companies. For more information, visit www.syntheticturfcouncil.org.