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The Future of B2B Marketing: Embracing Digital Change
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The Future of B2B Marketing: Embracing Digital Change

5/28/2020
When: Thursday, May 28, 2020
12:00 p.m. to 1:00 p.m. Eastern
Where: Zoom Webinar
United States
Presenter: Hailey Cassidy, Global Branding & Digital Marketing Specialist, Americhem, Inc.
Contact: Melanie Taylor
443-640-1067 x1142


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Description

This presentation reveals some of the best tactics for formulating a successful B2B marketing plan for 2020. Learn how to approach the new digital marketing trends, how to adapt them for an industrial world, and how to appeal to the new B2B Millennials that are making the purchasing decisions today.

 

Learning Objectives

1) How to create a successful B2B marketing plan in 2020; 2) How to market to Millennials; 3) Why marketing to the industrial manufacturing industry is so different than marketing to any other industry and how to overcome our barriers

 

Meet Your Speaker

Hailey Cassidy

Global Branding & Digital Marketing Leader, Americhem

Hailey Cassidy holds a BSBA in Marketing Management from Youngstown State University. She has over 8 years of experience in industrial marketing from working on Agency side and Client side. After being Vice President at a marketing agency, she now is the Global Branding & Digital Marketing Leader at Americhem. In this role, Hailey strategizes and manages the marketing plan for all business units. She brings a specialty of marketing in industrial manufacturing, where she has produced successful marketing campaigns for molders, compounders, and other manufacturers.


Q&A

We invite you to submit your questions in advance to Melanie Taylor, Associate Director, at melanie@syntheticturfcouncil.org

 

Registration

NOTE: Due to high demand we must limit the total number of registrants to 100 attendees per webinar. If you are unable to register, then the session has reached its capacity. For those who are unable to attend the live webinar, a recording will be posted to the STC Members Only site - and downloads will be free for STC members only.

 

Live Webinars

  • STC Full Members: FREE (Not a member? Join Today and gain on-demand access to this and future STC webinar content)
  • STC Affiliate Members: FREE
  • Non-Member: $35.00

 

On-Demand Webinars

For those who are unable to attend the live webinar, a recording will be posted to the STC Members Only site - and downloads will be free for STC members only.

 

Continuing Education

If you are an STC Certified Turf Installer for Landscape (CTI-L), this webinar is worth 1 CEU by STC toward your re-certification. Approved CTI-L Non-Members must register at the non-member rate.

 

Future Webinars

STC is planning to deliver virtual education content and online resources within the member community for the foreseeable future. If you have any ideas for webinar topics, would like to be a webinar presenter, or have questions about future programs and events, please contact Melanie Taylor, Associate Director, at melanie@syntheticturfcoucil.org.

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Our Mission

To serve as the global forum to promote, develop, grow and advocate for the synthetic turf industry.

Contact Us

2331 Rock Spring Road
Forest Hill, MD 21050

443. 640. 1067

office@syntheticturfcouncil.org

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